Robert Kraft’s Foundation to Combat Antisemitism has launched the new #StandUpToJewishHate campaign. Through social media posts and televised advertisements, the campaign is intended to stop anti-Semitic acts. 

Kraft, an American businessman and billionaire, has declared the foundation’s mission to be, “To win the hearts and minds of non-Jews and Jews through powerful positive messaging and partnerships, motivating and equipping them to be defenders of and upstanders for Jews.” In order to accomplish these goals, the foundation has created the #StandUpToJewishHate campaign. Using social media as a platform for the campaign allows the foundation to broaden its audience, reaching younger members of American society.

The blue square emoji, found under the Symbols tab on the Apple keyboard, is the shape representing the campaign. The simplicity of typing the emoji paired with its impactful message makes for an efficient and effective form of advocacy for the end of Jewish hate. 

The campaign was inspired by the increase in antisemitism in the United States. According to “2020 FBI Hate Crime Statistics,” Jewish people account for 2.4% of the U.S. population yet are victims of 55% of all religious hate crimes. In “The State of Antisemitism in America 2021” published by the American Jewish Committee, it is concluded that, “1 in 4 American Jews have been targets of anti semitism in the last 12 months.” 

The campaign is intended to take up 2.4% of digital screens, billboards, and social media feeds in order to symbolize the Jewish presence in America. The foundation’s website can be found at www.fcas.org and the campaign can be found at www.standuptojewishhate.com.